Welcome to the Cooper studio, Jefferson, Iowa. We're having great duck weather here, so a good day to write this article :)
I was reading email earlier this morning. A link to an artist's website came to my attention. So of course I visited. May I say again? Yowza.
The artist's website opened with a musical prelude. Okay with that. I clicked to open the portfolio page. We always want to see the paintings, right?
The portfolio was set up on a conveyor belt kind of gizmo that ran the paintings across my screen, right to left. If you hovered the mouse on a painting image, it zoomed in that painting, but did not slow down it's trip across the monitor. How long did it take to get from monitor right, to done and gone? A count of three. No, I am not kidding.
If you google the subject, there are plenty of people out there giving you plenty of rules for how to have the best artist website ever. And truth be known, there is variance in some of those rules lists. Opinion always enter in. But I think we can all agree on the bottom line of this issue:
IT'S ALL ABOUT THE PAINTINGS.
(yes, you may insert sculpture, ceramics, etc as needed)
It's NOT about your technological genius. I don't care if you know how to create a mind boggling light display---you brought me to your website to see your artwork.
There is that acronym KISS. Keep it simple, stupid. And I think it is well applied here. Show your paintings, your art. Give the viewer what they came for: beautiful, amazing art.